New York's Grand-Central station to get the world's first 3D-projection outdoor ad campaign

Update: we now hear that Visa will run a campaign using that 3D display as part of its Olympics-themed “Go World” initiative.

CBS Outdoor today unveiled an HD 3D projection display in New York City's Grand Central Station (daily from 11:30am to 1:30pm, throughout February). This 3D display requires glasses, which will distributed to people. They say that 70,000 people pass by that spot each day. That's a lot of glasses!

The 3D ad campaigns will also be complemented with 3D dioramas placed throughout the Shuttle passageway. In fact they plan to use more than 100 pieces of 'client media elements' throughout the station. You won't be able to escape from those ads... 

The CBS has collaborated with N4D on this campaign.